Hilarey Gould (formerly Wojtowicz) is a writer, editor and content/social media strategist. She is currently the Editorial Director, Financial Products and Services, at finance website Investopedia. From 2019 to 2023, she was an editor and director at The Balance, a personal finance website also part of the Dotdash Meredith family.

As a career enthusiast and personal finance guru, she has experience covering popular topics including side hustles, entrepreneurship, professional development, budgeting and debt payoff strategies, saving money, investing, career and financial apps, technology and more. Hilarey also enjoys growing brands and social media followers, developing content partnerships, working on affiliate marketing strategies, streamlining company operations and processes, and so much more.

Before The Balance, Hilarey freelanced as an editor for SmartAsset. She also worked as the senior career and finance editor for Swirled, a millennial women’s lifestyle website. While there, she wrote and edited articles, crafted a social media strategy for career and finance content, and launched two weekly newsletters—Savvy Saver and Side Hustle—that grew to 5,000+ subscribers within just a few weeks.

Her career experience spans time at Meredith Xcelerated Marketing, Bankrate.com as editor of The Cashlorette, Doorsteps.com, a website powered by realtor.com, and other digital media companies.

Over the years, she’s learned that she truly thrives in a fast-paced environment where can genuinely help grow a brand’s content and traffic. Hilarey feels most empowered when she can set content and traffic goals, create strategies, manage teams and projects, and exceed expectations.

Hilarey also teaches as an adjunct professor in the journalism department at her alma mater, The College of New Jersey. She completed her master’s in journalism at the University of Missouri’s Graduate School of Journalism in December 2017, and is excited to apply it to teaching college students for years to come.

Hilarey was on the board of New York Women in Communications, Inc. (NYWICI) for several years, up until 2020. She served as the co-VP of the Student Affairs Committee, where she coordinated and planned monthly and annual events for college students, such as the Student Communications Career Conference every November. In April 2016, Hilarey was awarded the coveted NYWICI Foundation Scholarship through New York Women in Communications, Inc., which she was able to apply to her graduate degree.


Hilarey is interested in all things career and professional development. She is a mentor to several college students and recent graduates in the Tri-State area, and participates in mentoring programs, events and more as often as she can. In her free time, Hilarey likes to go to concerts and the beach, read books, and spend time with family and friends. She lives in New Jersey, just outside of New York City, with her husband.

Follow Hilarey on Twitter @HilareyAnn for daily updates, or connect with her on LinkedIn for more information.