Hilarey Gould (formerly Wojtowicz) is a writer, editor and content/social media strategist. Since 2019, she has been an editor at The Balance, a personal finance website within the Dotdash media portfolio. As a career enthusiast and personal finance guru, she has experience covering popular topics including side hustles, entrepreneurship, professional development, budgeting and debt payoff strategies, saving money, investing, career and financial apps, technology and more. Hilarey also enjoys growing brands and social media followers, developing content partnerships, working on affiliate marketing strategies, streamlining company operations and processes, and so much more.
Before The Balance, Hilarey freelanced as an editor for SmartAsset. She also worked as the senior career and finance editor for Swirled, a millennial women’s lifestyle website. While there, she wrote and edited articles, crafted a social media strategy for career and finance content, and launched two weekly newsletters—Savvy Saver and Side Hustle—that grew to 5,000+ subscribers within just a few weeks.
Over the years, she’s learned that she truly thrives in a fast-paced environment where can genuinely help grow a brand and company in every sense of the word. Hilarey feels most empowered when she can inspire others, spread the word of her company’s mission and act as the connector between companies and people who can truly benefit from working together.
Hilarey also teaches social media strategy and analytics at her alma mater, The College of New Jersey. She completed her master’s in journalism at the University of Missouri’s Graduate School of Journalism in December 2017, and is excited to apply it to teaching college students for years to come.
Hilarey was on the board of New York Women in Communications, Inc. (NYWICI) for several years, up until 2020. She served as the co-VP of the Student Affairs Committee, where she coordinated and planned monthly and annual events for college students, such as the Student Communications Career Conference every November. In April 2016, Hilarey was awarded the coveted NYWICI Foundation Scholarship through New York Women in Communications, Inc., which she was able to apply to her graduate degree.
Hilarey is interested in all things career and professional development. She is a mentor to several college students and recent graduates in the Tri-State area, and participates in mentoring programs, events and more as often as she can. In her free time, Hilarey likes to go to concerts and the beach, read books, and spend time with family and friends. She lives in New Jersey, just outside of New York City, with her husband.